DefianceOS is the internal operating system for Defiance Analytics. Campaign performance, advisor attribution, client health, and team ops, all in one place. Built for the people who run the business, not the people who buy from it.
Open Command Center →Real-time performance across paid media, social, and content. One dashboard for every client, every fund, every dollar spent.
Live advisor intent scores from the Odyssey platform. See which advisors are heating up before your competitors do.
Engagement patterns, churn signals, and renewal readiness for every account. No surprises at contract time.
Pipeline visibility from first touch to closed deal. Track how marketing spend converts into AUM growth for your clients.
See who's doing what across accounts. Balance capacity, flag bottlenecks, and keep delivery on schedule.
Automated tracking of competitor ETF launches, marketing moves, and advisor engagement patterns in your market.
Odyssey changed ETF distribution. DefianceOS makes sure you can see exactly how. Every CRD-indexed advisor profile, every intent score, every capital flow, surfaced where you make decisions.
DefianceOS turns the complexity of scaling a MarTech platform into clarity. Every metric, every client, every opportunity, organized and actionable.